Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Probably the most influential fashion houses in the world. Its world achievements was not developed by means of traditional marketing and advertising or mainstream developments, but through a Daring philosophy: problem the norm, break conventions, and let originality speak louder than popularity. This unconventional technique became the muse for CDG’s worldwide enlargement.
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CDG received Worldwide attention by presenting garments that rejected regular Tips of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of world fashion editors and potential buyers early inside the nineteen eighties.
This world-wide visibility strengthened the CDG Hoodie identify and attracted faithful customers from just about every corner of the entire world.
The 1995 "Snooze" collection consisted of striped pajamas "bearing prints of identification figures and marks of military boot prints".[30] Contemporaneous media protection juxtaposed visuals of the collection with illustrations or photos taken at Auschwitz concentration camp, along with the controversy been given Worldwide coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and proven as a firm in 1973. The brand name's name was impressed by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("such as boys and girls my age").
The 2006 autumn/Winter season collection dealt with the thought on the persona,[15] the various ways to present 1's self to the earth. Fusing personalized menswear with feminine components such as corsets and flower printed costume fabrics, Persona was another assortment that blended the feminine Using the masculine.
CDG constructed a robust distribution technique by placing its solutions in best luxurious vendors like Dover Road Marketplace, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name access to elite shoppers globally even though preserving its artistic integrity.
In 2017, the corporation introduced a new fragrance, Concrete, and marked its start within the US which has a supper curated because of the artist and chef, Laila Gohar.
Each and every retail store was developed as a creative Area, improving CDG Hoodie's standing for innovation and featuring purchasers an immersive retail knowledge.
With the rise of shopping online, CDG expanded its arrive at by featuring collections through official and partnered e-commerce platforms. Social websites and fashion communities assisted unfold the manufacturer’s id, producing items such as PLAY Heart tees and Converse sneakers viral throughout the world.
The CDG x Converse Chuck Taylor grew to become The most regarded sneaker collaborations on earth, serving to Comme Des Garcons CDG attain world-wide mainstream visibility though staying correct to its edgy creativeness.
Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical presentations, frequently far more like artwork installations than vogue reveals earned throughout the world media coverage, reinforcing the brand name's status for groundbreaking creativeness.
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The corporate also makes a line of agendered fragrances, the vast majority of which might be unconventional on the earth of perfume and aligned Along with the variations of its garments.[six]